Journal Question: 10.24.13

Starbucks is more than a type of coffe... lets be honest, many of us can make coffee at home but we will spend our time on a line for a simple cup of overpriced coffee from starsbucks. Starbucks is a brand and the brand symbolises wealth. When buying a starbucks coffee we are paying for not only the liquid inside the cup but the label on the outside as well. Starsbuck is found nationally and because of that we see many famous individuals struting around with their Starbucks coffee. Due to this if Starbucks proceeds in making their coffee and buys out Teavana to become more imfamous, once the brand name is out their, I believe in the next years Teavana will be a well known name and you will not only be paying for the delicous tea but for name on the outside of the cup as well.